Tactic Two – Being Accessible

” There are No Long Lines for the Guru at the Bottom of the Hill “

or Are There ?

Welcome to Day 2 of Cult Control Tactics. If You Haven’t read Part 1, You may do so Here.

Hold On. The Wonderful Tactic Two and the WEB 2.0  is a Match Made in Marketing Heaven. But What Exactly Do I mean and What am I saying ? . Making Yourself Scarce adds Perceived Value. You No Doubt have come across Scarcity being used on the Internet.

Buy Now ! Only 100 Copies Left ! I don’t know how Long I can keep selling them at this Price. For a limited time only at $ X  .

You get the Idea. But That isn’t the Tactic. We aren’t going to make Ourselves Scarce. Making Ourselves Scarce distances Us from the Masses. What we are going to do though is apply the ingenious cult tactic two .

So what is it I hear You Ask . Simply This.

Be Accessible as a Person but present your Knowledge and wisdom as rare, expensive , mysterious and only for those who are truly ready for it.

This Method allows us to build deep personal Bonds with People and yet want them have more of your presence … as well as be willing to pay for it.

Works brilliantly when used . You can add to this mystery by having special times when you’re not accessible to anyone. You can tell people you’re doing something but You don’t have to say Anything. Its the Mystery of why you’re absent that you want to Cultivate.

Use this tactic in everyday life. Applying it on the Internet will be a walk in the Park.  Or If You wish Only in Your Internet Life. Works like a Charm . There are literally unlimited situations You could use this in.

Have Fun . That Brings Us to the End of Cult Control Tactic 2.